Hi, I'm Paola.
I was born in Colombia and migrated to Australia back in 1999. I started Fluffy Crunch with my husband Michael Karamallis, and together we built it into Australia's most awarded fairy floss brand.
Michael passed away in 2023 after a three-year battle with cancer. I now run the business with my mum and my daughter Marielena, who has been helping full on since she was 13 because I needed help while her dad was sick. She's 16 now. We also have an incredible team that varies between 10 and 18 people on the payroll depending on the season.
The Fairy Floss Cakes were something we tried to launch back in 2021, but I couldn't get it off the ground. I was managing the business through a pandemic while dealing with the news that Michael had terminal cancer. It just wasn't the right time.
In June 2026, on our 10th year in business, we finally launched them. This product is a long time coming.
Below are the most common questions we get about the Fairy Floss Cakes. Many of them also apply to our other fairy floss products, but these are mainly about our newest creation.
What is a Fairy Floss Cake?
It's a cake made entirely of fairy floss. Yes, it's sweet, because fairy floss is made from sugar, flavours, and colour. Around 90% is air and 10% is pure spun sugar. It's a novelty celebration cake that looks amazing and is completely different to a traditional cake. It's also gluten free and vegan friendly, so more guests can enjoy it.
How do I cut it?
You cut it the same way you would any other cake, just more carefully since it's more fragile than a sponge cake. Use a sharp knife and cut into pieces. We recommend 16 to 20 pieces per cake.
How many people does each cake serve?
Each cake is the size of a 10-inch cake. Because fairy floss is more delicate than a traditional cake, we recommend cutting 16 to 20 pieces. You can try for more, but the pieces become very small and harder to cut cleanly.
Can I stack two cakes to make a tiered cake?
We don't recommend it. It can look great in photos, but fairy floss is fragile and you risk damaging one or both cakes when trying to cut through a stacked arrangement. If you want the tiered look, place the cakes on top of each other for display (while still inside the air tight ontainers), but only open and cut one at a time. Some customers use individual cake stands to create a tiered display without the cakes touching or being open all at once.
What if I need to serve more people?
Many customers order two or three cakes for larger celebrations. You can display them together on the table for impact, then open, cut, and serve one at a time. We often hear from customers that kids and adults are so amazed by the novelty that they come back for seconds, which is why many people order more than one. It's something different to a traditional cake and the feedback we receive is that people get genuinely excited about it.
How long does the cake last sealed?
Over a month from dispatch, as long as the container stays sealed. Keep it in a cool, dry place. Do not refrigerate or freeze.
What happens once I open the cake?
Once opened, fairy floss can get sticky and start to shrink due to humidity in the air. When you open it for cutting and serving, be quick. Don't leave it open waiting for too long. If you have leftovers, put them inside the container again, close the container tightly and it will keep for a few more days.
Can I order early if my event is weeks away?
Yes, and we recommend it. The sooner you order, the better. Our cakes are a preorder service and we allocate orders first in, first out for each dispatch week. Ordering early guarantees your spot and gives us the best chance of getting it to you before your event.
Your cake will stay perfect for over a month from dispatch as long as the container stays sealed. Even if it arrives a week or two early, just keep it in the bag in a cool, dry place until the day. We dispatch closer to your “need it by” date, so you don’t need to worry about it arriving too far ahead.
During peak periods (October, November, December, early January), dates can close without notice once we hit capacity. Don’t wait.
Should I keep the bag on until the celebration?
The cake arrives in an airtight container inside a tamper-proof bag. You don’t have to keep the bag on, but we recommend it. The bag is there to prevent curious hands (especially kids) from opening the container to peek and not closing it properly, which can cause the cake to melt or harden.
You can remove the bag on the day of the celebration and display the cake inside the sealed container until it’s time to open. Only open the container when you’re ready to put candles on, sing, cut, and serve.
How does delivery work for cakes?
Our cakes are a preorder service. When you order, you select your “need it by” date and we dispatch with enough travel time to reach you. This is your deadline, not a delivery date. We do not offer specific date or time delivery.
If you order without enough lead time, we will still make and send your cake, but arrival before your event is not guaranteed. Before checkout, you are required to read and confirm that you understand our shipping timeframes and estimated delivery windows. By placing your order, you accept this risk.
For full delivery timeframes, please read: Cake Delivery Timeframes
Can i choose a weekend as my "need it by" date?
No. The date picker only shows weekdays. If your event is on a weekend, select the Friday or Thursday before.
Please note: the "need it by" date is an estimate only to help us plan your dispatch. It is not a guaranteed delivery date. Before placing your order, you are required to read and confirm that you have read our Shipping Info and Timeframes. If you order too close to your event, we will still make and send your cake, but arrival is not guaranteed and the risk is yours. Please read: Cake Delivery Timeframes
What shipping options are available for cakes?
Standard and Express are both available at checkout. Local Pickup is also available if you prefer to collect in person (Peakhurst NSW 2210).
We always recommend ordering early and using standard, which works great when you plan ahead.
Remember we are in SYDNEY NSW, you might be in WA or a remote/rural area in NSW, shipping times are not the same as if you ordered something from your local city.
If your event is close, please select Express at checkout.
Please do not select standard shipping and add notes requesting urgent delivery. We are unable to speed up standard shipping or even put you in front of other orders placed before you, we cant delay other orders preordered in time to speed yours.
Delivery timeframes are estimated by the courier, not by us. This is especially important during the busy November to January seasonwhen shipping networks are under extra pressure.
Shipping timeframes are outside our control. Please plan ahead and choose the right shipping option for your situation and/or location.
Can I pick up my cake?
Yes. Select Local Pickup at checkout. We are located in Peakhurst NSW 2209 (Sydney). Once your cake is ready, we'll email you to confirm available time slots. Pickup is available Tuesday to Friday only, no weekends. Please wait for our confirmation email before visiting, we are not open to the public, only for collection for online orders placed.
Can I customise the colours or flavours of the cake?
No. Each cake follows a set recipe with specific flavour combinations and nutritional information. We currently offer three options: Rainbow Dream, Pink Cloud, and Blue Cloud. We are unable to add, swap, or change any layers, colours, or flavours in an existing cake.
Can you make a cake in a specific colour like red or dark brown?
No. Fairy floss is mostly air, so colours always come out much lighter than the sugar they’re spun from. Red sugar produces pink fairy floss. Black sugar produces dark grey. There’s no way to make the colour stay bold or dark because we’re essentially colouring air. This is why our cakes use the specific colour combinations they do.
Do you offer other cake flavours or colours during the year?
Yes. During seasonal events like Halloween, Christmas, Valentine’s Day, Easter, and Mother’s Day we may release limited edition fairy floss cakes with different colour and flavour combinations. Keep an eye on our website and socials for announcements.
However, this doesn’t mean we can create custom combinations. For example, just because we have an orange fairy floss layer in our Halloween cake doesn’t mean we can add orange to our Rainbow Dream. Each cake is its own creation with its own recipe, and that recipe must be accurately disclosed on the nutritional information panel that comes with every cake.
Why can’t you just use a colour from one cake in another if you already have it?
Every cake has its own nutritional information panel, which is a legal requirement for any prepackaged food product sold online in Australia. Each recipe is formulated, tested, and labelled individually. Even if it seems like a simple change, swapping or adding a colour or flavour changes the recipe, which means the nutritional information changes and the label becomes inaccurate. We take this seriously and do things properly.
Are the cakes premade months in advance?
No. We make our cakes fresh every week, sometimes two or three times a week. When we dispatch your order, your cake was made that same week. The reason we can’t customise isn’t because they’re sitting pre-made in a warehouse. It’s because each cake has a specific recipe with a nutritional information panel that must be accurate on the packaging. That’s the law for any prepackaged food sold online, and we follow it.
Is the cake gluten free and vegan?
Yes. Our fairy floss cakes are gluten free and vegan friendly. Each cake comes with its own nutritional information panel on the packaging with full ingredient details. For general allergen information across all our products, please refer to our allergen statement.
If you have a specific allergy or need to check a particular colour code or ingredient, email us at hello@fluffycrunch.com.au with the allergen or colour you need to avoid and which cake you’re interested in. We’ll confirm whether that creation is suitable for you.
What if my cake arrives damaged?
Please email us at hello@fluffycrunch.com.au within 24 hours of delivery with your order number and clear photos of the damage. We will assess and arrange a replacement as quickly as possible.
We understand some customers prefer to keep the cake sealed as a surprise, but we need to know about any damage within 24 hours of delivery so we have time to act. If we’re notified after that window, we may not be able to offer a replacement.
Transit damage is outside our control, but when we’re given enough notice, we will do our best to get a replacement to you in time.
Why is our Fairy Floss Cake so expensive if it’s just sugar?
Fair question. Yes, fairy floss is made from sugar. But you’re not paying for sugar.
You’re paying for a handmade product from a real business with a warehouse, 17 people on the payroll, and almost 11 years of doing this properly. Behind every cake is rent, electricity, HACCP food safety certification, insurance, superannuation, workers compensation, payroll tax, packaging, and equipment. And that’s before we even ship it to you.
The postage alone costs us more than what we charge at checkout. Part of the shipping cost is actually built into the price of the cake because we absorb it so the shipping fee doesn’t scare you off.
You might find fairy floss cakes or similar products cheaper elsewhere. Many of those are made from home kitchens without the overheads, certifications, or compliance that come with running a registered food manufacturing business. We operate from a commercial facility with food safety systems in place because that’s what’s required to do this at our scale and to the standard we hold ourselves to.
If we were still working from home like we did when we started, we could actually charge a lot less because the overheads would be lower and it would just be my time. Having a real facility with a real team costs real money.
We’re proud of what we charge because it reflects the cost of doing things properly.
- Paola Karamallis
