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The Impetus
WIth over 15 years of hospitality experience we decided it was time to take the plunge and start our business.
With a passion for creating memorable customer experiences and a joy for the service industry we decided to create a funky cafe in our local area.
The journey begins...
The Rejection!
Simple plan but not as easy as we had thought.
Meeting after meeting we kept receiving the same message. According to the agents and the landlords, we weren't a suitable applicant because "we didn't have enough business experience".
The New Plan
Our solution was to start a part time experiment at the local markets and get the experience the landlords wanted.
In late 2015 we spent a few months brainstorming food and beverage concepts,everything from burgers to donuts, finally settling on an idea to revolutionise a traditional classic treat.
In the new year Fluffy Crunch was conceived and we started our first market.
The Edible Bouquet
Rather than using a traditional stick we elevated the gourmet experience, by creating our very own Fluffy Crunch Edible Bouquets.
This allowed us to serve our creations in their fluffiest form and kept all the fun toppings on the floss.
The Point of No Return
After seeing a huge demand at the local markets, ranging from excited children devouring their freshly spun fairy floss, to adults being blown away by our array of flavours and creations - we quickly reached a point where we had to decide what to do next.
We took a deep breath and you guessed it...we quit our jobs, abandoned the dream of starting our funky cafeand made a commitment to focus wholeheartedly on Fluffy Crunch.
A Sweet Thank You - The Party Favour
With increasing requests to be part of upcoming events, weddings and corporate gatherings, we struggled to facilitate the demand.
So we decided to give customers an opportunity to share a little piece of Fluffy Crunch in the form of our personalised petite party favours.
With the option to create your very own customised favour, together with our last minute alternatives, we have a solution that gives you more time to focus on your celebration while we take care of the rest.
VIVID 2017 - Our First Major Event
Fluffy Crunch introduced Sydneysiders to Glow in the Dark Fairy Floss #BiggerThanYourHead served on LED Foam Sticks. Check out the clip below for some highlights.
Vivid Sydney (26 May 2017 - 17 June 2017)
Fluffy Crunch at the Overseas Passenger Terminal in partnership with Food Truck's United.
Freshly Spun Private Event Experience
Our Fluffy Crunch private event experience has been a hit at weddings, nights to remember and corporate activations.
We offer a full service event experience where we provide our funky little cart, multiple flavours and an operator to spin and serve your guests.
While we've catered for businesses like Google, Atlassian, Toyota and Westfield our most memorable occasion was when MTV and Chemist Warehouse secured our services to help launch Paris Hilton's newest fragrance Rose Rush.
We're here to help, so send us a quick shout out and let us know how we can bring a little sweetness into your life.
Debut at the Sydney Royal Easter Show - The Flurrito
As a first time exhibitor at the Sydney Royal Easter Show 2018 we made a statement with our products and services winning “The Commercial Exhibitors Gold Award” for a catering outlet under 7m.
Our novelty food item The Flurrito - a fairy floss ice-cream burrito, also gained traction and received some great attention in the media, making Fluffy Crunch a destination point for Sydneysiders.
Award Winning Fairy Floss - Setting the Benchmark
Clients have been raving on about our amazing flavours and quirky creations since we started our business.
Now, we’re able to stand out from our competitors as an award winning brand, having received official recognition from the 2018 Sydney Royal Fine Food Show.
We entered four creations and each one received recognition.
Our Crushed Cookies won a Silver Medalwhile Rosewater and Pistachio, Apple Pie and Salted Caramel all received a Bronze Medal.
The World's First Fairy Floss Advent Calendar
What better way to enter the gifting industry by beautifully packaging our soft, cloud like, bundles of joy into an unboxing experience that lasts 25 days.
Featuring 25 different creations, the world’s first fairy floss advent calendar includes our current range of flavours as well as 8 special edition creations never before seen.
The only challenge you’ll have is testing your will-power. Will you be able to unbox just one flavour a day?
We're here to help, so send us a quick shout out and let us know how we can bring a little sweetness into your life.
Michael Karamallis
Mr Fluffy
Co-Founder
Favourite Creation: Salted Caramel
Paola Karamallis
Mrs Crunch
Co-Founder
Favourite Creation: Crushed Cookies